Pooja Hegde at SSMB28 Launch Ceremony

Pooja Hegde, who's established herself as a leading actress and a commendable performer over the years, plays the leading lady in the project between Trivikram and Mahesh Babu tentatively entitled SSMB28. The hattrick collaboration between Superstar Mahesh Babu and writer-director Trivikram, bankrolled by leading producer Suryadevara Radha Krishna (China Babu) under Haarika and Hassine Creations, officially went on floors today (February 3, 2022). The film commenced at 9.53 am in the premises of Ramanaidu Studio, Hyderabad with a brief pooja ceremony in the presence of the film's cast, crew and other dignitaries. While Mahesh Babu's better half, actress Namrata Shirodkar clapped for the first sequence featuring Pooja Hegde, eminent industrialist Suresh Chukkapalli had switched on the camera.

Although Mahesh couldn’t attend the event, his wife Namrata Shirodkar attended the event. She joined Trivikram and Pooja Hegde for the pooja and also sounded off the first clap with Pooja. Namrata attended the event wearing a purple Anarkali along with a golden dupatta. Meanwhile, Pooja slipped into a traditional pink attire. The ladies posed with the clapboard in their hands in one picture while another showed the duo posing with the crew. They were also seen posing with the director.